In only 6 months to
7-digit sales

"Warn your sales department when you work with marketer UX. Tell them to buckle up, because they're really going through the roof with them."

Burkhard Küpper
Managing Director Küpper & Kollegen Steuerberatungsgesellschaft

Company

Küpper & Kollegen Steuerberatungsgesellschaft mbH

Link to the project

www.kuepper-kollegen.de/steuersparsystem

Project description

Burkhard Küpper would like to show his clients how they can save taxes themselves with their current tax consultant. For this purpose we have developed the tax saving system "Taxes No Thanks". Within a few months, we were able to achieve an incredible return of 287% from advertising expenditure. "Taxes No Thanks" has currently generated a turnover of 3,300,000 Euros.

Our services

  • Discovery & Research

  • Landingpage Architecture

  • Copywriting

  • Web Design & Development

  • Conversion Optimization

  • Campaigns on Google Ads, Facebook Ads, Youtube Ads, LinkedIn

  • Content Strategy

  • CRM System Setup

Period: 01.2020 to 12.2020

Project
Steuern Nein Danke

Problem

We have been marketing the tax consultancy Küpper & Kollegen and the personal brand Burkhard Küpper since 2017. As a result, we have generated around 100 inquiries per day from interested parties who wanted to become clients.


Although new employees were hired, this high demand exceeded the company's capacities. Burkhard Küpper had to stop accepting new clients. Nevertheless, there are still around 300 interested parties applying for a client relationship with Küpper & Kollegen every month.


Managing Director Burkhard Küpper wanted to continue to take advantage of this high demand.

Strategy

Together, we have developed an alternative solution to the client relationship at Küpper & Kollegen: the tax saving system "Steuern Nein Danke". With this new approach, the objective has changed.


We no longer generate new clients for the tax office, but instead provide the client with a system for saving taxes with his own tax consultant.

In order to impart tax knowledge, we initially planned a series of events. There the tax optimizations will be vividly presented in a one-day seminar. 

For marketing, we have developed a completely new online presence and sales process. For this we created a website, advertising videos and a customer relationship management (CRM) system. 

In order to make "Steuern Nein Danke" known, we first of all placed ads mainly on Facebook. However, we often had problems with blocked advertising accounts.


Therefore we decided to exhaust all other advertising channels:

  • YouTube Ads

  • Google search campaigns

  • Banner Ads

  • LinkedIn Ads

We were able to build each of these channels profitably.

Due to the Corona measures, the planned in person seminars had to be cancelled. As a result, we looked for a way to continue to offer "Steuern Nein Danke" anyway.


As a solution we decided to offer the seminar as an online course. In this way, we were able to continue to place profitable advertisements and sell the product despite the Corona crisis.

Result

Campaign evaluation

Period of statistics: October 2019 to March 2020

In the period from October 2019 to March 2020, we had advertising costs of €962,933 and thus generated sales of over €2,764,673. This corresponds to a return on advertising spend of +287 %. 

In total, we were able to achieve a turnover of 3,300,000 euros in less than 6 months, both through the event series and the online course. We have used the Corona crisis to expand and improve the "Tax No Thanks" product.

"I can say that contacting marketer UX has been the thing that has completely changed our business. We still have really big plans together. I can only advise everyone to work with these people."

Burkhard Küpper
Managing Director Küpper & Kollegen Steuerberatungsgesellschaft

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