More female students through online marketing

"The work of marketer UX is characterized by know-how, fast reaction times and flexibility as well as customer proximity. In my opinion, this way of working is promising for everyone."

Prof. Dr. Alexandra Dorschu
University Ruhr West

Company

HRW - University Ruhr West

Link to the project

frauen-studieren-maschinenbau.com

Project description

The women's program at the university had relied on various traditional marketing methods. The results were not satisfactory. We redesigned the website to make it easier to understand. We used Google Ads to address young women interested in technology.

Our services

  • Discovery & Research

  • Landingpage Architecture

  • Copywriting

  • Web Design & Development

  • Conversion Optimization

  • Google Ads Campaign

Project
Ruhr West University of Applied Sciences

Problem

Traditional marketing methods did not work, so the program did not achieve enough enrollments. The homepage was confusing and difficult to understand.


The University Ruhr West is the only university in Germany to offer mechanical engineering as a women's course of study. Our goal was to give the program more visibility to allow more female students to benefit from the women's course.

Strategy

We have replaced the existing website with a clear and highly optimized landing page.

We have chosen Google search ads as our advertising channel. This way we reach everyone who is looking for a mechanical engineering degree. Thus the budget is used purposefully.

Interested parties have the opportunity to contact the university via WhatsApp. Compared to a phone call or an e-mail, WhatsApp costs the young target audience less to overcome.

In addition, we have taken reports of the current students' experiences on the site to create trust.

Result

We were able to increase the quality of the inquiries significantly. Compared to the traditional marketing measures, the results have improved significantly.

"The work of marketer UX is characterized by know-how, fast reaction times and flexibility as well as customer proximity. In my opinion, this way of working is promising for everyone."

Prof. Dr. Alexandra Dorschu
University Ruhr West

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