Discovery & Research
Web Design & Development
Google Ads Campaign
Traditional marketing methods did not work, so the program did not achieve enough enrollments. The homepage was confusing and difficult to understand.
The University Ruhr West is the only university in Germany to offer mechanical engineering as a women's course of study. Our goal was to give the program more visibility to allow more female students to benefit from the women's course.
We have replaced the existing website with a clear and highly optimized landing page.
We have chosen Google search ads as our advertising channel. This way we reach everyone who is looking for a mechanical engineering degree. Thus the budget is used purposefully.
Interested parties have the opportunity to contact the university via WhatsApp. Compared to a phone call or an e-mail, WhatsApp costs the young target audience less to overcome.
In addition, we have taken reports of the current students' experiences on the site to create trust.
We were able to increase the quality of the inquiries significantly. Compared to the traditional marketing measures, the results have improved significantly.
"The work of marketer UX is characterized by know-how, fast reaction times and flexibility as well as customer proximity. In my opinion, this way of working is promising for everyone."
We would be happy to talk to you about your growth goals and how we can best help you to achieve them.