Generate exclusive and cheaper real estate

"For a long time we were dependent on buying inquiries via lead brokers such as Immobilienscout24 or Homeday. Thanks to the marketing concept of marketer UX, we can now generate our own inquiries. Every day we receive exclusive leads and at a lower price than before."

Christian Weeger
Managing Director DiMA Immobiliencenter GmbH

Company

DiMA Immobiliencenter GmbH

Link to the project

www.dimaimmobilien.com

Project description

Exclusive, cheaper & exspecially more inquiries than all other real estate agents through our marketing.

Our services

  • Discovery & Research

  • Landingpage Architecture

  • Copywriting

  • Web Design & Development

  • Conversion Optimization

  • Google Ads Campaign

Project
DiMA Real Estate Center

Problem

Most real estate agents purchase new data sets via lead brokers such as Immobilienscout24 or Homeday in order to get more properties into their portfolio.


The problem: A lead from a lead broker is sold to several brokers at the same time. So you pay for contact details that the competition may have already called.


Our client DiMA Immobilien wanted to tackle this problem and free himself of the dependence of lead brokers.

Strategy

We have implemented our own marketing concept for our client DiMA Immobiliencenter GmbH in order to avoid the lead brokers. As a paid advertising source we decided to use Google Ads. There we can best reach the target group (real estate owners who want to sell their property).

In the process we designed and developed a new landing page. The biggest challenge was to find a way to collect as much data as possible from the target group without jeopardizing the conversion.

Instead of using a daunting and long form, we have developed a specially designed real estate calculator. The prospective buyer can click through the calculator easily and thus enter his data simply, intuitively and playfully.


We quickly noticed that this was very well received by the target audience. And we also recognized that in the conversion rate.

Result

Thanks to the innovative use of the real estate calculator, we were able to achieve a top conversion rate of between 15 and 20%. This enables our client to generate exclusive real estate leads at a significantly lower price than he would buy them from the lead brokers.


At the same time, our marketing increased brand awareness in the region. We have noticed that more people have been searching for our client since the start of the advertising campaign.

"For a long time we were dependent on buying inquiries via lead brokers such as Immobilienscout24 or Homeday. Thanks to the marketing concept of marketer UX, we can now generate our own inquiries. Every day we receive exclusive leads and at a lower price than before."

Christian Weeger
Managing Director DiMA Immobiliencenter GmbH

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